You Haven’t Been Watching
Nestled in this piece on the Jimmy Savile fallout at the BBC is an eye-opening quote: “BBC4 had been targeted for cuts because it delivered the smallest amount of ‘unique reach’, viewers or listeners that did not use any other BBC service.”
What a bizarre way of judging its importance. Are they seriously suggesting that TV channels only matter if they’re the only one that some people watch? That BBC4 viewers shouldn’t occasionally stray as far as BBC2, or that they shouldn’t listen to Radio 4? What about iPlayer, which jumbles up shows from all BBC channels by design?
Are they judging on the basis of viewers who’ve lost their remotes?
23 November 2012